The parade itself is a huge draw for attendees from all different demographics and ethnicity. The addition of the Festival after the parade provides a great opportunity for attendees to learn more about Irish history and culture while having a great time experiencing the day. A full day of activity is planned for the St. Patrick’s Day Festival at Civic Center Plaza and on Grove Street, Polk to Larkin Street.

The colorful festivities surrounding the Parade & Festival will showcase Irish Culture through live performance and entertainment, arts and crafts exhibitors, food and beverage concessions, children’s rides and inflatable’s, cultural displays, a petting zoo and pony ride and a number of non-profits booths representing the Irish community.


These are just a few of the publications and radio stations that have helped promote our events
to the Bay Area over the years:

  • Print: The San Francisco Chronicle with average daily circulation of 485,000, SF Station, SF Magazine, 7×7 Magazine, The New Fillmore, Northside, Marina Times, Here, Pacific Sun, Via Magazine, SF Examiner
  • Radio: KCBS, Alice 97.3, Live105, MOViN 99.7, KBLX
  • Online: The event has its own facebook page with hundreds of fans. It is also listed on over 100 event listing websites
  • TV: We have partnered with KOFY TV20 who run 30 second ads for the event, View from the Bay, ABC 7, KRON 4
  • Publicity: Our publicist sends the press release to thousands of contacts in her media list

Bay Area Demographics

The Festival is attended by people from all over the nine-county San Francisco Bay Area. The Bay Area represents one of the world’s great regional economies. It successfully competes in the global market as a knowledge-based economy powered by its wealth of research, technology, and innovation. If the Bay Area were a country it would rank about 20th in the world. The Bay Area’s population consists of 6.5 million people within three metropolitan centers: San Francisco, San Jose, and Oakland. The gross regional product exceeds $200 billion and ranks fifth in the U.S. The region is top ranked nationally for its proportion of scientists, lawyers, computer programmers, musicians, engineers, business consultants, authors, physicians and artists.

The tree-lined, freshly cut lawn of San Francisco’s Civic Center Plaza is surrounded by some of the city’s most important institutions. City Hall, retrofitted and gilded in 1999, houses the mayor’s office, the Board of Supervisors chambers and a number of other government offices. The nearby Veteran’s Building contains the Herbst Theater and a 1,000-seat lecture hall. On the corner of Gough and Van Ness is the modern Louise M. Davies Symphony Hall, home of the San Francisco Symphony.